Much of MadGods inspiration is derived from the remnants of past culture. These veins of originality are no longer with us in the form of authentic style and rebellion that existed in the formative years of youth culture, music, skateboarding and the independent artist. Most only recognize the patterns left in the wake of original influence.

MadGods has always taken a fondness to the interpretation of our own subcultures by foreign voyeurs, more specifically, the methodical breakdown of western music and skateboarding imagery and styles by Japanese Otaku cool hunters at the turn of the millennium. Using this fondness as a filter of sorts, we touch on realms of thought that we once believed were slowly becoming extinct with a new generation of youth that don’t remember a world before the internet. Using a familiar aesthetic, we perfect the art of dressing sheep in wolf’s clothing.

SXSW Q&D Part 6: Humpday

April 1st, 2009

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Everyday starts with bus prep. A fresh new tee for the day to set it off. And this happens to be St. Patty’s so BRING EARTHTONES BACK.
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In most situations there are at least some rules to adhere to in order to guarantee everyones pleasure and well being. As big as a tour bus is, it’s essentially a claustrophobic mobile party. We felt these rules covered just about everything. As a result- no drama.
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We stole a moment during the day to swing by the Blue Dahlia to visit the GOMI clan and their friends to celebrate Gomi April’s earthday.
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HAPPY BIRTHDAY APRIL!!! And congrats on not fucking this one up John.
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Lets go to the FADER FORT.
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EAST VILLAGE RADIO with CHINO, Rhettmatic and PNYCE
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HANA
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PNYCE and CHINO
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KATRINA
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I can’t recall who this was.
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Gotta head to Wholefoods and pick up some supplies while we visit Lowder. “Put your helmet on”
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Bricks of goodness from one of our benevolent sponsors- MILES OF CHOCOLATE. This shit is like crack. Straight up. It is exactly what you wish hashish would feel and taste like if you just ate a big chunk of it. Almost as expensive too. Alas, this stuf is not “loaded”.
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Ana in wholefoods.
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Grabbed a couple more bottles of TITO’s from under the bus. For those of you who don’t reside in Austin this is common stuff. Practically a well liquor. But go anywhere else from Vegas to Tokyo to London and this is toppity top shelf award winning special shit. And would cost at least $14 bucks for a shot. Anyway, might as well come out the tap around here. The original batch was made from habanero’s but now it’s made from corn instead of potatoes and is waaaay better than that Grey Goose garbage you think you’re cool for ordering but really you’re playing yourself. It goes 1. Tito’s 2.Belvedere 3. Smirnoff …17. Grey Goose
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The dood in the middle is Lowder. We came here so he could give us cases of beer and boxes of shoes from his tourbus to ours. The shoes weren’t Jordans but they are very nice and right on time for spring. The girl next to him is the only person from Kansas I ever met (and wasn’t related to) who knows where Riverton is. In case you were wondering.
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Random people just stare at this thing all the time.
Meanwhile inside….
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RANDOLPH!
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Went to DOWNSTAIRS to party with STRANGETRIBE.. You should swing by there sometime and buy some MadGods tee shirts and some nice Hoven sunglasses. Always able to find at least one must have piece there.
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Pullin up.
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Gotta make sure the gear is presented correctly before showing it off. Merchandising, son.
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After hanging out and partying for a bit we picked up a buncha folks and took off to grab a bite at Homeslice where Failure, SMUT and ANTI were doing an install. Sorry- no pics.
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LaLa and BILLY.
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JIMMY
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I don’y know who the fuck the guy on the right is but we kept running into him and everytime he was drunk and dressed totally different.
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APRIL and LALA
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I just realized most of these previous pics are from Laura’s camera. Here’s her self portrait.
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So the next stop after the southside was Beso’s for the GIGACRATE party as well as showcases at The Back Alley Social Club.
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THE RUB
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Nick with AYRES and ELEVEN.
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BIRD PETERSON, TITTSWORTH
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Hana and some doods looking for the Rainbow Cattle Company. Nah, that’s the Gigacrate Crew-DJ’s XMAN and NICKNACK.
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Ling is always crawling into some tight space somewhere.
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As scene on the streets.
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EXILE, COSMO BAKER, PNYCE
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“Do you know ‘The Failure’? Are you ‘The Failure’? I’m looking for ‘The Failure’.”
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Andy from Cornerstone, PNyce and Exile with his infamous bottle of Crown.
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Some dood and his Hey Love.
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Jabbar and Ash
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Off to the 5Th Gallery…
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ZEALE 32
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Dropped off some, picked up others. PURE VOLUME is right around the corner.
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So this was a real good party but it wasn’t great. Yet and still, if you saw how people were acting because of the line you’d think it was Studio 54 and a young Madonna was making out with Blondie on the bar and the Beastie Boys were filming it. Between the Bus and Jabbars gift of Gab we could pretty much get all 20-30 folks on the bus into any party.
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So after we hung out there for awhile we took off and did even more shit that I can’t remember because I stopped taking pics. But after all that we ended up at the REDBULL party. This time after getting the whole bus crew past the clusterfucked line Jabbar got a mild scolding. Oh well.
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BILLY BISHOP
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Orchid, Martin and Jason
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I saw my boy Izzy and instead of taking his picture I took his cap.
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ScubaGooding
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Look very closely and you will see a singer of undertermined sex standing on a kick drum that is being held and passed around above the heads of the crowd. CROWD SURFING.
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And you know the night is coming to an end when this dood is making you breakfast tacos. This guy was so fuckin wired…look at his eyes and face. Watching these guys was like watching your DVR at 2x speed. I don’t know if he was buggin off drugs or the fact that this little truck had a monopoly on all the food for like 7 miles.

Like I said-”QUICK AND DIRTY”

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