Much of MadGods inspiration is derived from the remnants of past culture. These veins of originality are no longer with us in the form of authentic style and rebellion that existed in the formative years of youth culture, music, skateboarding and the independent artist. Most only recognize the patterns left in the wake of original influence.

MadGods has always taken a fondness to the interpretation of our own subcultures by foreign voyeurs, more specifically, the methodical breakdown of western music and skateboarding imagery and styles by Japanese Otaku cool hunters at the turn of the millennium. Using this fondness as a filter of sorts, we touch on realms of thought that we once believed were slowly becoming extinct with a new generation of youth that don’t remember a world before the internet. Using a familiar aesthetic, we perfect the art of dressing sheep in wolf’s clothing.

Product: True-SF, True East-CA, Yellow Rat Bastard-NYC, In4MAtion-HI, RAN- UK, Griffin Group-GR, Podium-RU, Nano Universe-JP, 88 Tee's-HI, Incognito_MI, The Alley_CHI, V-CA, Virgin 69-SF, Meibill Corp.-JP, 80's Purple.com, The BackPocket-ATX, Gomi Kitti-ATX, FastFolks_ATX, Complete-ATX, Service Menswear-ATX, NiceKicks-ATX, Downstairs-ATX, Jackthreads.com, La Carrera Club-JP, Specta Fashion-MI, City Hill-GUAM, ICON-JP, Topwin Corp.-JP, Ark Clothing-AZ, Showtime-MI, Bamn-JP, Road and Sky-JP , Dusty-HK, Paul's Boutique-BC, Zebra Club-WA, Adrenaline Boutique-BC,TO,MTL, City Styles-MTL, MUSE Imports JP, Dread and Irie-DTX, Step Up-HTX, Blades-NYC, MassField-JP, Distraction-SF, Pitkins Stearns-JP, NYSE-JP, American Dream-JP, West21-JP, Mr. Boxer-NV, SAWS-JP, Indica Alley-DTX, Squish-CA, Elements-DTX, Ease On-JP, Fool Blown-SATX, Spectacles-DT, Patriamada-JP, Nishizawa-JP, Yorozuya-JP, Masters Collection-Jp, Jordan's-VA, Swell-AZ, One World-JP, AIL Corp-JP, Mika-JP, Blondies-ATX, System7-ATX, Unity Records-ATX, Alien Records-ATX, Verve Hor'soveur-LA, N Asano-JP, Via Transports-JP, Razor's Edge-AZ, Killer Tee's-NYC, Road and Sky-JP, Showtime-MI, ARK-BC, La Carrera Club-JP, Avenue-JP, The Above Boutique-OH, 5th Element-MPLS, TheCloset.com, Room-TX

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SXSW Q&D Part 9: 5 days of work, one whole day to play… it’s Saturday.

April 4th, 2009

 

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First stop is the MTVU party at the compound. We hosted the VIP’s and the interviews were conducted in the back.

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Gina and I negotiating times.
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Buddy from the band BUDDY.
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I belive her name is Laura but I could be wrong. She is however the owner and/or operator of THE COMPOUND and a really cool person.
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REVEREND PAIN
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Marco and Sara
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After wrapping interviews we head over to our very good friends spot INDUSTRY SCREENPRINT where they are having a MADGODS print party as well as a SHEPARD FAIREY install.
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Inside
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TONY and TITO’S
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Outside
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DJ SIMPLE LOVE

This is Z-BOMIT and his PNC who are responsible for all the latest Obey installs around town.

Z-BOMIT on the bus.

DUAL
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ROOT DOWN in LA is one of those things you can count on. This guy helps it happen.
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We walked down the block to our friend Natty’s place FASTFOLKS.
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Inside there is a mural project by FAILURE.
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El dog.
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After kicking it on the Eastside for the afternoon we head to Austin Music Hall to pick up DEAD PREZ, DJ GREEN LANTERN and hella entourage form sound check for the GHETTO METAL SHOWCASE.
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This would be MATT SONZALA who is the man with the plan for Hip Hop and Rap during SXSW chilling with COLDCHRIS.
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After scooping everyone up we head over to the FADER FORT again for Green Lantern’s set. Along the way we all chill and everyone gets or buys shirts.
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DORA hookin up M1 with some gear.
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Cynthia trying to get everybody off the bus.
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BAZAAR ROYALE
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STICMAN
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M1
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Ana joins the bus.
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SWEETNESS
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KL and MG
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KANYEEZY, BUN B, GREEN LANTERN and JADAKISS
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chuck
Our trusty driver CHUCK. Hold on, mang.
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BAZAAR ROYALE wering BRAND NEW FLAVOR tee.
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M1 and MG
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We arrive.
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DJ DARKO got funny stories.
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Cynthia
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Backstage at the Ghetto Metal Showcase just after BUN B’s set.
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BAZAAR ROYALE did his thing. It really was ghetto metal. I don’t usually dig the hybrid sound but both components were so strong it made for an excellent show.
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Most of these photos are courtesy of DJ DARKO.
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Meanwhile on the bus…
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You owe us sushi at IMPERIA, now. DJ/SUSHI CHEF TATS.
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I cannot remeber doods name but he did a bangin lil set with Green Lantern to open up Dead Prez. And he really loved our shirts.
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GREEN LANTERN
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and now for your feature presentation…
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HIP HOP
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HIP HOP
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HIP HOP
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HIP HOP
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While inthe crowd and such…
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MATT SONZALA again. If you were this guy your hair would be grey. His blog is really important and has some more great shots of this and many other shows during SXSW. Checkitout@ AUSTINSURREAL
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SARAH CERKIEL is an amazing friend who I don’t get to see enuff of but when I do it’s always interesting.
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This is why I do it. How delicious does this photo look? That shirt is dope.
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MR. “I’m from Austin” Go to guy for whatever you need.
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Chris and Chris. Chris Nagy is that dood. Former owner of GoodVibes Records out of Los Angeles he is now the publisher of FRANK151 Magazine. He also answered the question,”what’s the name of that one Hugh Grant movie?—Knotting Hill!” really fast. Whoa, man! Knowledge! HAHA
Anyway, shows over. Let’s go catch the Badu show at the RedBull Party.
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Dan Petruzzi, brand director for OKAYPLAYER.
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So this was the last photo party shot of the night because a dumb motherfucker apparently wrote a 1 where there should have been a 5 on the sound permit for the BADU show at REDBULL and the cops shut it down. SO…
nap-time
GOODNIGHT!
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One Response to “SXSW Q&D Part 9: 5 days of work, one whole day to play… it’s Saturday.”

  1. Meg says:

    This is a great site.

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