Much of MadGods inspiration is derived from the remnants of past culture. These veins of originality are no longer with us in the form of authentic style and rebellion that existed in the formative years of youth culture, music, skateboarding and the independent artist. Most only recognize the patterns left in the wake of original influence.

MadGods has always taken a fondness to the interpretation of our own subcultures by foreign voyeurs, more specifically, the methodical breakdown of western music and skateboarding imagery and styles by Japanese Otaku cool hunters at the turn of the millennium. Using this fondness as a filter of sorts, we touch on realms of thought that we once believed were slowly becoming extinct with a new generation of youth that don’t remember a world before the internet. Using a familiar aesthetic, we perfect the art of dressing sheep in wolf’s clothing.

MadLove Recap SLATE 2010 quick & dirty

March 2nd, 2010

To get ready for the situation you see above we had to do a few things.

We had to plan a model shoot

and a product shoot for our catalogs.

Before that we had to sample.

Which always includes little obstacles…

…that require improvisation.

Even before that,

we had to find sources for…

…new graphics.

And sit around designing.

But it all turns into cool new products.

Of course we take occasional fun little breaks before…

…we pack for Vegas.

Where once we arrive,

everyday there revolves around 4 things:

1. The Booth

2. Dinner

3. Gambling

and

4. Partying

Then Back to Austin to get ready for the Nice Kicks Grand Opening.

Like I said, quick and dirty.

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