SXSW 2010 March Madness: quick&dirty ReCap #2

Much of MadGods inspiration is derived from the remnants of past culture. These veins of originality are no longer with us in the form of authentic style and rebellion that existed in the formative years of youth culture, music, skateboarding and the independent artist. Most only recognize the patterns left in the wake of original influence.

MadGods has always taken a fondness to the interpretation of our own subcultures by foreign voyeurs, more specifically, the methodical breakdown of western music and skateboarding imagery and styles by Japanese Otaku cool hunters at the turn of the millennium. Using this fondness as a filter of sorts, we touch on realms of thought that we once believed were slowly becoming extinct with a new generation of youth that don’t remember a world before the internet. Using a familiar aesthetic, we perfect the art of dressing sheep in wolf’s clothing.

Product: True-SF, True East-CA, Yellow Rat Bastard-NYC, In4MAtion-HI, RAN- UK, Griffin Group-GR, Podium-RU, Nano Universe-JP, 88 Tee's-HI, Incognito_MI, The Alley_CHI, V-CA, Virgin 69-SF, Meibill Corp.-JP, 80's Purple.com, The BackPocket-ATX, Gomi Kitti-ATX, FastFolks_ATX, Complete-ATX, Service Menswear-ATX, NiceKicks-ATX, Downstairs-ATX, Jackthreads.com, La Carrera Club-JP, Specta Fashion-MI, City Hill-GUAM, ICON-JP, Topwin Corp.-JP, Ark Clothing-AZ, Showtime-MI, Bamn-JP, Road and Sky-JP , Dusty-HK, Paul's Boutique-BC, Zebra Club-WA, Adrenaline Boutique-BC,TO,MTL, City Styles-MTL, MUSE Imports JP, Dread and Irie-DTX, Step Up-HTX, Blades-NYC, MassField-JP, Distraction-SF, Pitkins Stearns-JP, NYSE-JP, American Dream-JP, West21-JP, Mr. Boxer-NV, SAWS-JP, Indica Alley-DTX, Squish-CA, Elements-DTX, Ease On-JP, Fool Blown-SATX, Spectacles-DT, Patriamada-JP, Nishizawa-JP, Yorozuya-JP, Masters Collection-Jp, Jordan's-VA, Swell-AZ, One World-JP, AIL Corp-JP, Mika-JP, Blondies-ATX, System7-ATX, Unity Records-ATX, Alien Records-ATX, Verve Hor'soveur-LA, N Asano-JP, Via Transports-JP, Razor's Edge-AZ, Killer Tee's-NYC, Road and Sky-JP, Showtime-MI, ARK-BC, La Carrera Club-JP, Avenue-JP, The Above Boutique-OH, 5th Element-MPLS, TheCloset.com, Room-TX

Service: HipHopMecca, AesopRock, TheBackPocket, Reebok, Scratch the Movie, Gomi Kitti, Heels and Candy, SXSW, Ztrip, OBEY, Blockhead, Def Jux, Dilla Foundation, Wu Tang Brand, 500mg, Smackola, Frank151, Scion, StickerRobot, Obey, TheDoggPound, EastEndInk, Industry Screenprint, ZBomit, Peligrosa, Zuzuka Poderosa, Sparx Foundation, Forever 21, King Louie, Aztec Screenprint, BDix, GrooveShark.com, Lemmy the Movie, MSGR- Osaka/TKYO, Dallas Contemporary, Mad Idiot, Organized Konfusion, 4080 Magazine, Rodney O, Alicia Martinez, PURE FILTH Magazine, Tito's Vodka, Salt for Slugs, CrowdControlRecords, DJ Big Whiz, KeepItLocal

SXSW 2010 March Madness: quick&dirty ReCap #2

by MG001 March 23rd, 2010

As I mentioned in my previous post, getting around South By SouthWest can be a confusing and infuriating task. Even the simple tasks become mental tax burdens. The whole experience can create a singularity in one’s brain. Really it’s best to not go about traversing SXSW using the traditional methods. After years of experience MadGods has discovered the best ways to navigate Austin’s streets during the festival.

So on the Sunday after the Massive Black kick-off party our bus arrived at the shop to get prepped for our annual MadGods SXSW All City Tour. Just like last year we used our connects with high friends in low places to pull together another insane mission, this time with some twists.

A lot of folks happened to roll through that afternoon as we prepped the bus for the coming week’s night adventures. Jabar brought out our buddy Billy’s 63 Chevrolet Impala which would serve as MadGods daytime SXSW cruising unit until we pulled the bus out each night. Sunday would be spent getting both rides ready.