Much of MadGods inspiration is derived from the remnants of past culture. These veins of originality are no longer with us in the form of authentic style and rebellion that existed in the formative years of youth culture, music, skateboarding and the independent artist. Most only recognize the patterns left in the wake of original influence.

MadGods has always taken a fondness to the interpretation of our own subcultures by foreign voyeurs, more specifically, the methodical breakdown of western music and skateboarding imagery and styles by Japanese Otaku cool hunters at the turn of the millennium. Using this fondness as a filter of sorts, we touch on realms of thought that we once believed were slowly becoming extinct with a new generation of youth that don’t remember a world before the internet. Using a familiar aesthetic, we perfect the art of dressing sheep in wolf’s clothing.

SXSW 2010 March Madness: quick&dirty ReCap #2

March 23rd, 2010

As I mentioned in my previous post, getting around South By SouthWest can be a confusing and infuriating task. Even the simple tasks become mental tax burdens. The whole experience can create a singularity  in one’s brain.  Really it’s best to not go about traversing SXSW using the traditional methods. After years of experience MadGods has discovered the best ways to navigate Austin’s streets during the festival.

So on the Sunday after the Massive Black kick-off party our bus arrived at the shop to get prepped for our annual MadGods SXSW All City Tour. Just like last year we used our connects with high friends in low places to pull together another insane mission, this time with some twists.

A lot of folks happened to roll through that afternoon as we prepped the bus for the coming week’s night adventures. Jabar brought out our buddy Billy’s 63 Chevrolet Impala which would serve as MadGods daytime SXSW cruising unit until we pulled the bus out each night. Sunday would be spent getting both rides ready.

Here are the pics…

And No Douchebags

Applying Decals

SLOKE y homies

Mexican Chocolate y FAILURE

Almost Done

Tiny y Lemmy

Bus Wrap #1 was a cross promotion for the Premiere of LEMMY The Movie

These are the directors Greg Olliver and Wes Orshoski picking up Motorhead Austin tee’s

Our Pilot for the duration, The Legendary Charlie Quick and lots of SHINER courtesy of Paul

THANK YOU PAUL!!!

Cold Shiner

And Kind Bars

As we get things ready the anticipation begins to build

Some of us release with some aerosol

Others work on getting our daytime ride ready

It’s Purple

Jabar

The Toys

A relaxing ride

Witcha boy!

Downtown to get some pizza.

To be continued…

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