Much of MadGods inspiration is derived from the remnants of past culture. These veins of originality are no longer with us in the form of authentic style and rebellion that existed in the formative years of youth culture, music, skateboarding and the independent artist. Most only recognize the patterns left in the wake of original influence.

MadGods has always taken a fondness to the interpretation of our own subcultures by foreign voyeurs, more specifically, the methodical breakdown of western music and skateboarding imagery and styles by Japanese Otaku cool hunters at the turn of the millennium. Using this fondness as a filter of sorts, we touch on realms of thought that we once believed were slowly becoming extinct with a new generation of youth that don’t remember a world before the internet. Using a familiar aesthetic, we perfect the art of dressing sheep in wolf’s clothing.

Insert Cyrillic Title Here

by MG001 August 23rd, 2010

So as we are going through our orders from SLATE, we always do research on our new clients, new potential clients and even old friends to see what’s new in everyone’s respective realm. But i’m bugging off this new account we just landed.

PODIUM is our very first account in Russia. That alone feels really good- especially since I love Russian accents (I had every intention of going to the University of Moscow when I was a kid.)

But then the order was pretty nice, too. As you can see from their website, Podium is really nice and high end. But upon further inspection, they are REALLY nice and REALLY high end. Actually, they are the leading luxury retail chain in Russia. Checkout this piece from Handbag.com in 2008 where they were listed as the #2 Top (multi-brand) Boutique Destination globally. #10 on the list is Colette, Paris. Everyone in streetwear knows Colette has been holding down European shopping this last decade. On this list Podium holds 9 places ahead, nestled between Boutique 1 in Dubai and  Villa Moda in Kuwait. These are exceptionally dope ass stores that I will likely never be able to shop at. Maybe window shop. Podium is the store where Chanel does its pop up shop. But this list is old news from 2008?  In 2009 they bumped off Boutique 1 and captured the #1 spot on several top 10 lists. (Colette even moved up rankings, possibly as a result of the competitive nature of these lists?) This has the MadGods crew seriously stoked and wanting a shot of Smirnoff as we watch Spies Like Us.

So, if come spring time you find yourself in Red Square, across from the Kremlin, somewhere next to the Four Seasons, go hob nob with the ruling elite  and their hot Eastern European girlfriends and pick yourself up a MadGods tee shirt… because fuck it, you can.

Do svidaniya!!

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One Response to “Insert Cyrillic Title Here”

  1. Arthur Pang says:
    August 23, 2010 at 6:39 pm

    Dope! Looks like an awesome store, you know you’re doing it right when hot european chicks are rockin your gear.

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