MadGods

Who is FAILURE? And why “Failure”?

FAILURE: Failure has become an identity separate from who I am in real-life. When I first started using it in my art, I just liked the feelings the word evoked. It started as a simple tongue in cheek observation that many girls I know felt burdened by how women are portrayed in media. As I put more and more of this kind of work in public places, people assumed it was a name, or a label. I kept using it due to the momentum it gave the work, and how easy it made to see the project as a whole.

What do you often find yourself dreaming about? (in either sense of the word)

I find it very difficult to stop thinking about the things I want to create. I am usually lost in a sea of thoughts that revolve around my work, my girlfriend, and trying to remind myself to be patient about things…

Do you have a singular purpose? Or just an A.D.D. desire to create anything and everything?

I’m thinking a little bit of both? I guess ultimately, I want to create anything I possibly can, to use every vehicle at my disposal to get these images and thoughts out to the general public. Since working with MadGods, it has opened doors for a higher level of presentation, and more possibilities.

How did you get hooked up with MadGods? Did he find you, or did you seek him out?

We meet through everyone’s favorite DJ/Entrapanuer, John Gomi. I was printing shirts out of my home, selling them through Gomi’s store. MadGods felt that the quality was on par with what his old Japanese clients were looking for, and I always wanted to find a way to get my art into the far east, so we linked up.

What is the subliminal — or conscious — message behind all of your art?

Nothing is impossible, and nothing is forever. I think these two things are the hardest ideas for the human mind to grasp.

What songs are on your summer playlist?

-The Clash, London Calling
-Lee Scratch Perry, Underground Root
-The Misfits, Hollywood Babylon
-The Misfits, She
-The Rolling Stones, Paint It Black
-Gangstarr, Mass Appeal
-Gangstarr, Bust Your Shit